For Ambitious Women and Creative Entrepreneurs who are ready to own their story, curate their brand, and build their empire.
Confident. Visible. Paid.
It’s time to build the brand and business that reflects who you are now.
If you’ve ever felt like the best-kept secret in
your industry…
It’s time to change that. Together, we’ll create a personal brand and website that look the part, sound like you, and position you as the go-to expert in your space.
Ways to work with me \ Ways to work with me \ Ways to work with me
EDUCATION
BRANDher.edit &
WEBSITE IN A WEEK
brandher.edit &
WEBSITE IN A DAY
What we will achieve together:
- Rebuild unshakable confidence and self-worth so you stop second-guessing yourself.
- Rediscover who you are and what you truly want in this next chapter.
- Silence imposter syndrome and own your voice with clarity and courage.
- Learn to show up visibly — online and offline — with magnetic confidence.
- Create a bold action plan to live, lead, and build your next chapter unapologetically.
1:1 CONFIDENCE & VISIBILITY Coaching
ICONIC 1:1 Coaching
EDUCATION
BRANDher.edit &
WEBSITE IN A WEEK
BRANDher.edit &
WEBSITE IN A DAY
In one focused day, we’ll design a bespoke 5-page Showit website and full visual identity that captures your voice, vision, and vibe. You’ll leave with a brand that converts, a site that stands out, and the confidence to show up like the expert you are.
What’s included:
- 5-page custom Showit website designed + launched in one day
- Bespoke brand styling to match your voice + vibe
- Copy structure + guidance for clarity + conversion
- 1:1 strategy call to align your message + design
- Full post-launch support with how-to training
BRAND IDENTITY &
WEBSITE IN A DAY
ICONIC 1:1 Coaching
EDUCATION
BRANDher.edit &
WEBSITE IN A WEEK
BRANDher.edit &
WEBSITE IN A DAY
What’s included:
- Weekly live group coaching
- Guest expert trainings
- Business & mindset audits
- A tight-knit, empowered community
- Accountability, strategy, and straight-up motivation
BRAND IDENTITY &
WEBSITE IN A WEEK
ICONICN 1:1 Coaching
EDUCATION
BRANDher.edit &
WEBSITE IN A WEEK
BRANDher.edit &
WEBSITE IN A DAY
COMING SOON
EDUCATION
ICONIC 1:1 Coaching
- EMMA J., DESIGN CONSULTANT
Rachael took my messy ideas and turned them into a brand I’m obsessed with. Her process is powerful, fun, and unbelievably efficient. I still can’t believe how much we achieved in just seven days.
I launched my website, my offer, and my confidence — all in one week.
trusted by CREATIVE entrepreneurs +
business owners like you
Testimonials
- AMY D., BUSINESS COACH
Working with Rachael gave me the clarity and confidence to finally raise my rates, own my worth, and show up as the expert I actually am. Within weeks, I signed my highest-paying client yet.
- Monica L., Branding Consultant
She doesn’t just teach business; she helps you become the woman who runs it. My mindset, my confidence, and my business have all leveled up since working with her.
Rachael’s the real deal — equal parts strategy, mindset, and magic.
I stopped playing small and everything changed!.
“
“
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- Filippa B., BEAUTY BIZ Owner
I came to Rachael with ideas all over the place. She helped me strip back the noise, get clear on my message, and create a brand that actually feels like me. I’ve never felt more aligned or confident online.
She helped me find my voice — and build a brand around it.
“
Hey, I'm Rachael
Meet your MENTOR
After reinventing myself (more than once) — from burnout to business breakdowns to complete midlife reset — I know what it takes to rise, rebuild, and stand out online. Now I combine confidence and visibility coaching with bold brand strategy and website design to help founders, creatives, and entrepreneurs go from stuck and second-guessing to magnetic, visible, and unstoppable.
- From self-doubt to self-belief — own your power and lead with confidence.
- From invisible to unforgettable — build a magnetic, authentic brand.
- From scattered to strategic — create clarity, alignment, and momentum.
- From overthinking to action — launch your brand, your website, your next chapter.
No fluff. No filters. Just radical growth and unapologetic success.
The blaze your own trail Podcast
Real Talk for Women Building Bold Lives + Brands
Each week on Blaze Your Own Trail, I share the real stories, mindset shifts, and strategies behind starting over, building confidence, and creating a brand that actually feels like you.
Trending episodes
Your Brand Is the New Résumé: Why Every Founder Needs a Personal Brand in 2026
Confidence Is Your Currency: How to Lead, Sell, and Show Up Authentically
Start Over, Stand Out: How I Rebuilt My Life + Business at 45
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LATEST On THE BLOG \ LATEST On THE BLOG \ LATEST On THE BLOG \ LATEST On THE BLOG
Something is happening in the lives and careers of women over 40, and the media is finally starting to pay attention.
This generation of women is stepping into their next chapter with a level of confidence, clarity and lived experience that younger founders simply cannot replicate. And the way they are showing up online, in business and in leadership is changing what personal branding even means.
branding
A Place for Women Who Are Ready to Rebrand Their Life and Their Business
Women Over 40 Are Rewriting the Rules of Personal Branding
Business
Stop Hiding Behind Your Expertise and Start Leading With Your Story
Mindset
Why Midlife Is the Most Powerful Time to Reinvent Your Personal Brand
READY TO FEEL
CONFIDENT AS F*CK AGAIN?
Get my 10 minute a day Confidence Reset Audio and Workbook to quiet self doubt and reset your mindset fast.
From Rachael Lawrence, Award Winning Author of
Confident As F*ck
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Thank you for joining the Confident As Fck* priority list. You’ve just taken a powerful step towards owning your voice, your worth, and your confidence.
As promised, here’s a free gift to support you on this journey.
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