I’m Rachael Lawrence, a Confidence and Visibility Coach, Personal Brand Strategist, and Website Designer helping women build clarity, confidence, visibility, credibility, and income through authentic personal branding and strategic design.

If you’re ready to stop hiding, own your story, and show up as the woman you are now, you’re in the right place.

I’m here to help you feel confident, & become more visible, and unstoppable in life and business.

I’m not here to help you blend in.

Meet your coach\Meet your coach\Meet your coach\

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I don’t just coach – I build brands that feel like you.

I believe the strongest personal brands are built on truth, not trends. When you stop trying to fit in and start showing up as yourself, everything aligns—your message, your audience, and your success.

Authenticity

Confidence is built through clarity and action. I help women break free from doubt, perfectionism, and imposter syndrome so they can own their story and speak with authority.

confidence

My Values

It’s not about being everywhere. It’s about being seen for who you are and what you stand for. I teach women how to show up online in a way that feels aligned, strategic, and authentic.


Visibility with Intention

The Unfiltered Timeline

My Journey

The Unfiltered Timeline

My Journey

I’d just given birth, full of hope and love, but quietly terrified of what was next. Motherhood cracked me open in ways I didn’t expect. It was the start of learning how strong women become when they have no other choice. Between sleepless nights and self-doubt, I found a resilience I didn’t know I had. I began to understand that transformation doesn’t happen in comfort, it happens in the chaos of becoming someone new.

2005 — The Beginning of Becoming

By 2008, life looked nothing like I’d planned. After donating my kidney to my then-husband and suffering a series of miscarriages, my world crashed. The marriage ended, the grief was unbearable, and the woman I’d been disappeared. My first breakdown forced me to face myself — no mask, no titles, no perfection. The realisation hit me hard: when everything falls apart, it’s an invitation to rebuild from truth, not expectation.

2008 — WHEN IT ALL FELL APART 

I clawed my way back by learning, growing, and saying yes to my own healing. I retrained in mental health, became a Feel the Fear and Do It Anyway® trainer, and started helping others rise too. I realised that purpose is often born from pain. The woman who once broke now guided others through theirs. Coaching became my calling — not because I had all the answers, but because I’d lived the questions.

2010 -Rebuilding the Strong One

By 2015, I was running my own business, raising my daughter alone, and building a new life from scratch. I learned how to create income from nothing, how to lead with empathy, and how to design a business that reflected my values. Every challenge became proof that I could begin again. My biggest lesson? Reinvention isn’t about becoming someone new — it’s about remembering who you are beneath the survival mode.


2015-Reinvention & Rising

The world stopped, and so did I. Like many, I was forced to pause and look at the life I’d built. Was I fulfilled, or just functioning? That question changed everything. I reset my mindset, revisited my vision, and started sharing my story openly. Vulnerability became my superpower. I began to realise that women don’t need to be perfect to be powerful — they just need permission to be real.

2020 — Reset & Redirection

Behind the scenes, my property business was still haemorrhaging money post pandemic, I clawed my way out of it but this time, I was burnout — years of pushing, performing, and holding it all together finally caught up with me. It was the night the strong one broke, and it changed everything. I realised that strength isn’t about carrying it all, it’s about learning when to put it down. That breakdown became the rebirth of everything that followed.


2023 — The Burnout & The Breakthrough

Today, I’m an author, writer, and personal brand strategist helping women build magnetic, authentic brands that reflect who they are now. My story is living proof that you can start over at any age, rise after any fall, and create a life that fits who you’ve become. Every chapter led me here — to empower women to own their story, elevate their confidence, and design a life and brand they’re proud to live out loud.

2025 — Becoming the Author, Mentor & Voice

 YOUR Breakthrough

Next Stop

You’re not here by accident.
If something in your gut says “This is the coach I’ve been looking for,” trust it.

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kind words from YOU

ARE YOU READY TO BE MY NEXT 5* TESTIMONIAL?

YES!

- SARAH T., BUSINESS COACH

I went from hiding behind stock photos to showing up online as myself and attracting clients who connect with my message.

Working with Rachael changed how I show up.

-JESSICA M., COACH & SPEAKER

I went from confused and overthinking every post to building a personal brand that finally feels clear, confident, and aligned.

- MONICA L., BRANDING CONSULTANT

I went from second-guessing every move to booking dream clients who now describe me as the go-to expert in my field.

She saw what I couldn’t.

Rachael helped me find my voice again.

-EMMA R., WELLNESS MENTOR

I went from mixed messaging and generic design to a flowing website that tells my story and converts visitors into clients.

My website finally feels like me.

Fun Facts aout me

What I believe in?

I believe in second chances, honest conversations, and doing work that feels aligned with who you are.

The Craziest thing I have ever done?

I donated a kidney to my then-husband, and it completely changed how I see life, purpose, and resilience.

My superpower?

Seeing your superpower—and making it magnetic. I help women turn what makes them unique into the foundation of a brand that gets remembered.

BLAZE YOUR OWN TRAIL Podcast

Weekly episodes where I get raw, real, and ridiculously fired up about business, mindset, and breaking free from everything that’s holding you back.

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COMING SOON

COMING SOON

COMING SOON

UNLOCK MAGNETIC CONFIDENCE

IN JUST 10 MINS A DAY!

Quick audio coaching you can listen to anywhere
Car. Shower. School pick up. Your life.

Proven prompts that elevate your confidence fast


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