I’m Rachael Lawrence, a Confidence and Visibility Coach, Personal Brand Strategist, and Website Designer helping women build clarity, confidence, visibility, credibility, and income through authentic personal branding and strategic design.
If you’re ready to stop hiding, own your story, and show up as the woman you are now, you’re in the right place.
I believe the strongest personal brands are built on truth, not trends. When you stop trying to fit in and start showing up as yourself, everything aligns—your message, your audience, and your success.
Authenticity
Confidence is built through clarity and action. I help women break free from doubt, perfectionism, and imposter syndrome so they can own their story and speak with authority.
confidence
It’s not about being everywhere. It’s about being seen for who you are and what you stand for. I teach women how to show up online in a way that feels aligned, strategic, and authentic.
Visibility with Intention
You’re not here by accident.
If something in your gut says “This is the coach I’ve been looking for,” trust it.
- SARAH T., BUSINESS COACH
I went from hiding behind stock photos to showing up online as myself and attracting clients who connect with my message.
Working with Rachael changed how I show up.
-JESSICA M., COACH & SPEAKER
I went from confused and overthinking every post to building a personal brand that finally feels clear, confident, and aligned.
- MONICA L., BRANDING CONSULTANT
I went from second-guessing every move to booking dream clients who now describe me as the go-to expert in my field.
She saw what I couldn’t.
Rachael helped me find my voice again.
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-EMMA R., WELLNESS MENTOR
I went from mixed messaging and generic design to a flowing website that tells my story and converts visitors into clients.
My website finally feels like me.
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I believe in second chances, honest conversations, and doing work that feels aligned with who you are.
I donated a kidney to my then-husband, and it completely changed how I see life, purpose, and resilience.
Seeing your superpower—and making it magnetic. I help women turn what makes them unique into the foundation of a brand that gets remembered.
Weekly episodes where I get raw, real, and ridiculously fired up about business, mindset, and breaking free from everything that’s holding you back.
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IN JUST 10 MINS A DAY!
Quick audio coaching you can listen to anywhere
Car. Shower. School pick up. Your life.
Proven prompts that elevate your confidence fast