MEDIA
Media Bios
About Rachael Lawrence (Professional Version)
Rachael Lawrence is a Confidence and Personal Brand Mentor, author, and speaker empowering ambitious women to build unstoppable confidence, a positive mindset, and personal brands that attract impact, income, and opportunity.
She is the founder of ICONIC — a transformational coaching experience helping women ditch imposter syndrome, rise with certainty, and step into their most magnetic, visible, and empowered selves. Through her signature Confident As Fck™* framework, Rachael guides women to develop the mindset and presence that position them as leaders in life and business.
Rachael is the author of Reset Your Mind: A Powerful Workbook for Women Ready to Bounce Back, Reclaim Confidence, and Thrive, and has two new books publishing in 2026 exploring confidence, mindset, and authentic personal branding. She is also a co-author in Sir Marco Robinson’s international bestselling Start Over series.
As host of the Blaze Your Own Trail podcast, Rachael continues to inspire women worldwide with her unapologetic energy and transformational approach to self-belief and visibility. Her mission is clear: to help women go from self-doubt to spotlight and create success on their own terms — with confidence, authenticity, and presence that turns heads.
About Rachael Lawrence (Lifestyle Version)
Rachael Lawrence knows what it means to rebuild from the ground up. A single mum for 16 years, kidney donor, and woman who turned breakdown into breakthrough, she’s lived the transformation she now helps others create.
As the founder of ICONIC, Rachael helps ambitious women dismantle imposter syndrome, strengthen self-belief, and build personal brands that make them magnetic. Her work is all about helping women find their power again — to think bigger, show up bolder, and create lives and careers that reflect their worth.
Rachael is the author of Reset Your Mind, with two new books publishing in 2026 exploring confidence, mindset, and personal branding. She is also a co-author in Marco Robinson’s bestselling Start Over series and the host of the Blaze Your Own Trail podcast, where she shares powerful conversations and stories of reinvention.
Through her coaching, writing, and media work, Rachael reminds women that midlife isn’t a crisis — it’s their most ICONIC era. With grit, grace, and unapologetic confidence, she teaches women how to rise, own the room, and attract the opportunities they deserve.
Rachael has partnered with Sir Marco Robinson in the Best-Selling Book Series - Start Over
Quick Facts / Media Snapshot
Who Rachael Helps:
Ambitious midlife women ready to reinvent themselves with confidence & clarity.
Coaches, speakers & creative entrepreneurs building magnetic personal brands.
Women ready to turn their story, skills & frameworks into personal brand power.
What She Offers:
ICONIC: The transformational confidence and personal branding experience for ambitious women.
1:1 Confidence & Visibility Mentoring to help women rebuild self-belief and show up with magnetic presence.
Workshops & Group Coaching focused on mindset, imposter syndrome, and authentic visibility.
Personal Branding Strategy rooted in confidence, clarity, and credibility.
Signature Programs & Focus Areas:
Confidence Coaching: Ditch imposter syndrome, rebuild self-belief, and rise with authority.
Magnetic Branding: Build a brand that attracts clients, media, and aligned opportunities.
Mindset Mastery: Develop a resilient, positive mindset that fuels impact, income, and influence.
Visibility with Authenticity: Learn to communicate your value with clarity, confidence, and ease.
Media Topics & Angles:
Why confidence—not strategy—is the missing link in women’s success
Midlife as a woman’s most ICONIC era: reinvention, power, and unapologetic visibility
The ICONIC Framework: How to build unstoppable confidence, a positive mindset, and a magnetic personal brand
From lived experience to legacy: turning story & skills into impact
From self-doubt to spotlight: dismantling imposter syndrome in female entrepreneurs
